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Edmonton Mayor Don Iveson Outshines Nenshi With 'West Wing'-Like Speech

07/15/2015 02:54 EDT | Updated 07/15/2015 02:59 EDT

We bet even Naheed Nenshi couldn't top this.

Edmonton Mayor Don Iveson tapped some "West Wing" influences for a recent video, urging city residents to leave their grass clippings on the lawn, instead of bagging them up and throwing them away.

Iveson cut a Josiah Bartlett-like figure as he encouraged Edmontonians not to trash their clippings.

"This is not the whisper of your conscience, this is a battle cry," he intoned.

The video came as part of the city's "Go Bagless" campaign, which notes that nearly half the city's waste in summer comes from mowed lawns.

The city issued a news release in this vein in early June. But Iveson's speech is far more convincing.

This isn't the first time that Iveson has shown such social media savvy.

Last year, the Edmonton mayor's sad face became a meme after he learned that the city wouldn't receive funding for light rail transit (LRT) in the provincial budget.

The province later announced that Edmonton would receive funding for the line.

We'll see how this latest tactic works.

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Q&A With Don Iveson