Three of fashion's most iconic supermodels just joined the Balmain army.
Claudia Schiffer, Cindy Crawford and Naomi Campbell, the original #squad of the modelling world, star in the French fashion house's spring/summer 2016 campaign, and honestly, it can only be described with one word: glorious.
Shot in black and white by Steven Klein in New York City, the German, American and British models don Balmain's quintessential tiered ruffles and sheer panelling in the form of a pants, jumpsuits and dresses for the stunning campaign shots. Sporting tousled hair and bronzed cheeks, the legendary models slay in the cleavage-baring, body-hugging designs and prove that they've still got it.
"This campaign is about what makes me love fashion, and these three women are exactly that," Olivier Rousteing, the young creative director of Balmain, tells Vogue in a phone interview. "These three women are what made me love fashion yesterday, make me love fashion today, and are going to make me love fashion in the future.”
With an army of Generation Y celebrity models behind him (looking at you, Kendall, Gigi and Jourdan) and a collection with H&M that flew off the shelves in seconds, Rousteing has created an empire that draws millions of fans and paparazzi to his lavish brand.
But Rousteing says, with this campaign, it won't be all about glitz and glamour of social media.
"It’s a new chapter for Balmain," Rousteing tells Vogue. "Sometimes people are confused and think it’s all about social media and Instagram. Balmain has a deep soul, and it’s not only about followers. It’s about dreams and love, and I think with this campaign I’m going to show that and go back to its roots."
"I felt like I was dreaming as I was watching the photo shoot, because I knew it was going to be something iconic that I would never forget," the French designer says. "You realize working with them, it’s another way than working with the models of today. They know so much about themselves. Their career is so strong. They know their bodies so well. They move at the same time that the camera is moving. Steven also knows them so well, so it was such a good synergy."
Each model proudly shared with their thousands of followers shots from the campaign, with Schiffer writing in an Instagram caption that Rousteing is "the new star in the fashion world," and bringing a "new attitude to fashion" with his diverse vision.
@olivier_rousteing is a sweet heart at the same time as being one of the most talented designers I have met. He has such a calm and positive energy. Olivier has brought a new attitude to fashion and his modern, diverse vision is extremely inspiring to so many different people. I love everything he designs - he is the new star in the fashion world #BALMAINARMY ##BALMAINSS16
She also says she "loved" being reunited with the girls:
I loved seeing Cindy and Naomi again. Every time it’s like I’m continuing a conversation from the day before. We have experienced some amazing times together. Cindy and I talked about family life as we had our hair and make-up done and Naomi, who still has the best body in the business, made us laugh X #BALMAINARMY #BALMAINSS16
We think it is safe to say that these runway queens just taught millennial models how. It's. Done.
Check out more campaign images below: