BUSINESS

Lululemon Sassed Beyonce's Ivy Park Line And It Was A Mistake

03/31/2016 08:12 EDT | Updated 04/02/2016 12:59 EDT

Don't flatter yourself, Lululemon.

The Vancouver-based activewear company swung a stick at the Beyhive Thursday when it suggested that Beyonce was copying them with her new Ivy Park athleisure clothing line.

And the yogawear giant paid for it sorely.

A while later, Lululemon said it never meant any harm with the tweet.

But a torrent of criticism convinced them to take the original tweet down any way.

Beyonce's Ivy Park line, which will be sold through Topshop, Nordstrom and Zalando, includes 200 pieces of activewear good for working out or dancing.

Queen Bey made the surprise announcement about her latest venture on Thursday.

@weareivypark

A photo posted by Beyoncé (@beyonce) on


You'd think Lululemon — which has been plagued with controversy surrounding sheer pants and body shaming — would've learned its lesson by now, no?

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