Swimsuitsforall wants everyone to know you don't need a thigh gap to look hot in a bikini ... and they've enlisted 15 gorgeous women to prove it.
The body positive swimwear line's latest campaign stars big-named models including Ashley Graham, Iskra Lawrence and even Jordyn Woods (a.k.a. Kylie Jenner's BFF) and is all about embracing your body and wearing a swimsuit with confidence, thigh gap or no thigh gap.
All the images feature sexy close-ups of the women's behinds and thighs in all their glory.
"Mind the gap, or don’t mind the gap – who cares?" the brand said in a statement, as reported by HuffPost Style. "It’s the summer of #MySwimBody!"
Of the campaign, Graham told SELF via email, "We have different body types, and they are ALL hot. I plan on celebrating #MySwimBody all summer long and challenging women to do the same. Thigh gap or no thigh gap, who cares! It’s all about empowering women to feel sexy and confident in their swimsuits."
Lawrence, who models for aerie, another brand with body positive campaigns, shared a behind-the-scenes shot of the shoot on Instagram, in which she wears the same gold lamé swimsuit showcased by Graham, 56-year-old Nicola Griffin and Philomena Kwao in Swimsuitsforall's ad in the most recent Sports Illustrated Swimsuit issue.
In the photo caption, Iskra encouraged her fans to join Swimsuitsforall's #MySwimBody movement by sharing images of their bodies.
"Join me in celebrating #MySwimBody the movement empowering us to share our pics because it's not about perfection it's about loving your body for more than just what it looks like. ✨🦄And appreciating that we are imperfectly perfect and beautiful because we are us. 🦄💕," she wrote.
✨👙 sneaky BTS for @swimsuitsforall shoot... join me in celebrating #MySwimBody the movement empowering us to share our pics because it's not about perfection it's about loving your body for more than just what it looks like. ✨🦄And appreciating that we are imperfectly perfect and beautiful because we are us. 🦄💕 I challenge @chloemarshall to join me!😻Tag your gfs too, lets empower each other to love our bodies🙌 #iskralawrence #everyBODYisbeautiful thanks to the HMU man dem @rommynajor @caseygeren 💪 I really shoulda smiled in this pic haha I'm buzzin on the inside I swear down😬😊😝 🚫no photoshop
This isn't the first time Swimsuitsforall has broken down barriers when it comes to advertising, however. They are responsible for placing the first ad featuring a plus-size model (Ashley Graham) in Sports Illustrated's Swimsuit Issue. Griffin's ad, on the other hand, marked the oldest women to ever appear in the magazine's pages.
You can check out the full 'Don't Mind The Gap' campaign below: