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J.J. McCullough

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Media Bites: Chief Spence, Your 15 Minutes Are Up

Posted: 01/10/2013 8:57 am

As the Globe's Jeffrey Simpson noted in a recent column, one of the sadder symptoms of the pervasive ignorance plaguing much of this country's aboriginal leadership is a bizarre belief that Canada still operates under some manner of robustly royalist government. A system where our monarchs and viceroys are not simply -- to paraphrase my old poli-sci teacher -- folks who "cut the ribbon at the new Wal-Mart," but rather functional co-rulers of the state, à la, say, Saudi Arabia.

I mention this because yesterday's revelation that hunger-striking Attawapiskat chief Theresa Spence will be boycotting the Prime Minister's Friday summit so long as Governor General Johnston remains a no-show only makes sense once you've unlearned eighth grade civics in this peculiar fashion. Like many of her contemporaries, Spence evidently clings to the childishly literal notion that "the Crown," to quote Simpson, is "somehow an independent agency" within Canada's government, as opposed to merely a synonym for it. (Chief Spence has also written a number of bossy letters to Queen Elizabeth demanding Her Maj's "intervention." Will and Kate no doubt eagerly await their instructions.)

What makes this sideshow all the more embarrassing is that amid all the proper care and feeding Spence's been giving her peoples' non-existent partnership with Buckingham Palace, there's been a complete breakdown in the Chief's relationship with the one independent agency whose power actually does matter -- the press.

Despite some gripes from the usual places about a "Media Party" conspiracy to whitewash the antics of Starvin' Spence, it's fast becoming clear that whatever journalistic goodwill the woman initially possessed is vanishing faster than her latest serving of fish broth. The indifferent contempt in which she has so consistently held the press is beginning to return in kind. You can almost hear her 15 minutes ticking away.

Monday's big reveal that the Attawapiskat political class have apparently been running their reservation with all the fiduciary responsibility of a five-year-old Monopoly banker wasn't really news unto itself. The reserve, after all, has been in various states of federally-mandated receivership for well over a decade, with the much contested appointment of a third-party mediator back in 2011 representing an attempted increase in severity, but not overall status.

This reality became muddled last August following a strange court-ordered veto of the receivership upgrade, though in the wake of the CBC's recently-obtained six-year federal audit, it's now clear the summer ruling was simply a bad decision by a bad judge (he should really go "back to school for remedial training" quipped business prof Ian Lee) rather than indisputable evidence of Spence's purity, as her apologists still insist.

No, the real story was that Chief Theresa somehow never felt the need to spend any of her post-trial months crafting a PR strategy to eventually explain the fiscal negligence she very obviously knew she was getting away with -- and just as obviously knew would someday be revealed. Asked for comment after the audit leak, her only response was a rambling, badly formatted, and typo-laden press release blasting this "distraction of the true issue," (sic) followed by hiding from reporters.

Still, the silent treatment is at least better than outright arrest and exile -- the fate a Global TV crew faced on Tuesday, apparently on Spence's orders, following an attempt to see what's going on in Attawapiskat itself these days. We didn't get our story, writes reporter Jennifer Tryon in her post-mortem, but "boy, there's a much bigger message here being heard loud and clear."

To put it bluntly, you can't just do this.

The press can be ignorant, naive, and clueless, but it's rarely passive, especially when their subjects aggressively, purposely, and unapologetically impair journalists' abilities to do their jobs. Browse any Canadian newspaper these days and you'll be hard-pressed to find anything beyond tired and jaded skepticism of Ms. Spence. Her supporters have increasingly dwindled to the most dogmatic members of the Aboriginal Studies set and a few mushy progressive-types who, like Spence herself, fret without irony that the larger cause of Native rights is in danger of being "overshadowed" by the incidental incompetence of those trusted to defend it.

And why not? If you've been a reporter attempting to cover Spencemania over the last couple of weeks, the exercise has mostly been an agonizing slog through a mire of hostility, paranoia, and stonewalling (if not, in the case of our Global pals, outright harassment and intimidation); if you're an editorial writer, you've faced an equally unsatisfying wrestle with the vapid grandiosities and empty threats that the Chief and her various hangers-on have attempted to pass as a coherent philosophy of protest. Even for those otherwise inclined to be sympathetic, there's really not much to work with here.

PR isn't everything, of course, but in a democratic culture, accessibility and openness are the currency through which public legitimacy is bought. Thus, however keen she may be to frame herself a populist cipher of "the people," Chief Spence's tone-deaf approach to media relations can't help but rank her far closer to some haughty monarch ruling by divine right. A leader whose justness of purpose is taken as so supremely self-evident that any attempt to explain one's actions merely serves to cheapen one's aura.

Unfortunately for Spence, alas, even the real monarchs of this world don't believe that anymore.

Perhaps the Queen can bring that up the next time the two meet for tea.

Loading Slideshow...
  • Indian schoolchildren hold candles and placards during a prayer ceremony in Ahmadabad, India, Monday, Dec. 31, 2012. (AP Photo/Ajit Solanki)

  • Indian policewomen stand guard during a protest in New Delhi, India, Monday, Dec. 31, 2012. (AP Photo/Manish Swarup)

  • An Indian student shouts slogans during a protest rally in Hyderabad, India, Monday, Dec. 31, 2012. (AP Photo/Mahesh Kumar A.)

  • Indian people shout slogans during a protest in New Delhi, India, Monday, Dec. 31, 2012. (AP Photo/Manish Swarup)

  • Indian Rapid Action Force personnel in riot gear keep watch during a demonstration following the death of a gang rape victim in New Delhi on December 31, 2012. (RAVEENDRAN/AFP/Getty Images)

  • Indian demonstrators gather following the death of a gang rape victim in New Delhi on December 31, 2012. (RAVEENDRAN/AFP/Getty Images)

  • Indian demonstrators perform a prayer ritual in memory of a gang rape victim in New Delhi on December 31, 2012. (RAVEENDRAN/AFP/Getty Images)

  • A member of the student wing of India’s main opposition Bharatiya Janata Party vandalizes a police barricade during a protest after the death of a young woman who was recently gang-raped in a moving bus in New Delhi, India, Sunday, Dec. 30, 2012. (AP Photo/Altaf Qadri)

  • An Indian lights a candle as she mourns the death of a young woman who was recently gang-raped in a moving bus in New Delhi, India, Sunday, Dec. 30, 2012. (AP Photo/Altaf Qadri)

  • Members of the student wing of India’s main opposition Bharatiya Janata Party try to break through a police cordon during a protest after the death of a young woman who was recently gang-raped in a moving bus in New Delhi, India, Sunday, Dec. 30, 2012. (AP Photo/Altaf Qadri)

  • Indian protesters hold candles and posters during a rally in Ahmedabad on December 30, 2012, following following the cremation of a gangrape victim in the Indian capital. (SAM PANTHAKY/AFP/Getty Images)

  • Indian protesters burn an effigy depicting rapists during a rally in New Delhi on December 30, 2012, following the cremation of a gangrape victim in the Indian capital. (Andrew Caballero-Reynolds/AFP/Getty Images)

  • Indian protestors scuffle with police officials during a rally in New Delhi on December 30, 2012, following the cremation of a gangrape victim in the Indian capital. (RAVEENDRAN/AFP/Getty Images)

  • A young Indian child holds a lighted candle as she joins others during a protest rally in Ahmedabad on December 30, 2012, following the cremation of a gangrape victim in the Indian capital. (SAM PANTHAKY/AFP/Getty Images)

  • Members of Bharatiya Janata Party (BJP) Mahila Morcha take part in a candlelight march in Amritsar on December 30, 2012. after the cremation ceremony for a gangrape victim. (NARINDER NANU/AFP/Getty Images)

  • Indian protestors shout slogans during a rally in New Delhi on December 30, 2012, following the cremation of a gangrape victim in the Indian capital.(RAVEENDRAN/AFP/Getty Images)

  • Indian residents shout anti-government slogans as they take part in a protest in New Delhi on December 30, 2012, after the cremation ceremony for a gangrape victim. (RAVEENDRAN/AFP/Getty Images)

  • An Indian protester holds placards during a rally in New Delhi on December 31,2012. The family of an Indian gang-rape victim said they would not rest until her killers are hanged as they spoke of their own pain and trauma over a crime that has united the country in grief.(SAJJAD HUSSAIN/AFP/Getty Images)

 

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As the Globe's Jeffrey Simpson noted in a recent column, one of the sadder symptoms of the pervasive ignorance plaguing much of this country's aboriginal leadership is a bizarre belief that Canada...
As the Globe's Jeffrey Simpson noted in a recent column, one of the sadder symptoms of the pervasive ignorance plaguing much of this country's aboriginal leadership is a bizarre belief that Canada...
 
 
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08:01 AM on 01/14/2013
The Crown is not a synonym for the government, it is a synonym for the state. The government merely manages the state. A big difference that many Canadians, including those in politics and the media, don't seem to grasp about our system.
10:51 PM on 01/13/2013
It's just way too easy to cast aspersions rather than actually attempt to engage in real dialogue... This actually goes for anybody who has the ability to formulate an opinion, not just J.J. here.
08:34 PM on 01/10/2013
I think this is the first time I've enjoyed reading a Huff blogger. Nicely done.
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02:47 PM on 01/10/2013
Your sense of history is appalling and your clear bias that "this is the way it is" belies the societal ADD so rampant in today's western culture … but all of that is beside the point. Your HuffPost byline suggests that you are a critic of The Media, not its spokesperson. If you are upset that the Chief Spence/Idle No More story is being portrayed incorrectly, then you should, perhaps, be critical of The Media and discuss how The Media is behaving (if the ideas in your blog are shared, it would appear that The Media is behaving as if it is somehow the mediator of national events). Your personal opinion of the events themselves would, and should, be unrelated. While you seem to take offence that Chief Spence refuses to let The Media affect the outcome of her actions (how dare she?!) this, again, is not relevant in your role as a commentator on The Media. As an aside, a random sampling of your supporting links (“eighth grade civics”, “bossy letters” “rambling, badly formatted, and typo-laden press release”, “hiding from reporters”, “vapid grandiosities”) finds that they don’t actually support the idea you suggest they do. Perhaps a longer view of national events and a stricter adherence to your HuffPost mandate are in order … that, and a college course in essay writing.
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Maria Korovessis Sewell
To decimate is to reduce by one tenth.
10:32 PM on 01/10/2013
F&F.

According to the author:"...the real story was that Chief Theresa somehow never felt the need to spend any of her post-trial months crafting a PR strategy to eventually explain the fiscal negligence she very obviously knew she was getting away with -- and just as obviously knew would someday be revealed."

JJ's right - Spence's failure to spin is the real story, and we've all missed it.
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07:40 PM on 01/11/2013
I agree! Given the research I've been doing, though, all indications suggest that she may not have even considered the financial state of their tribe as news-worthy. The government's complete control of, and its seeming complete lack of investment in, the financial lives of First Nations communities (check http://www.huffingtonpost.ca/chelsea-vowel/attawapiskat-emergency_b_1127066.html) is, to coin a phrase, 'old news'.

J.J.'s implication (which is totally in line with your assessment) is that normal, every-day people are meant to consider the perceptions of the press in their daily lives. Until 2011's state of emergency, Chief Spence was definitely just a 'normal person' doing the best she could for those she was responsible for ... I think she still is.

One might argue that the title 'Chief' would make Spence more politically savvy than she apparently is but I reject that. My sense is that aboriginal leaders are culturally more like familial guardians and less like the legal advocates non-natives have in mayors, MPPs and MPs ... perhaps that's why they're called elders. Suggesting that she needed a media plan in place before starting her protest ultimately implies that the media is still the final arbiter of true justice; if a person can't appease the media then their cause is for naught.

Finally, if J.J. had wanted Chief Spence's lack of spin to be the focus of his article, why bury it amidst all of the vitriol?
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fallyn fleur
It's not about left or right.....
02:45 PM on 01/10/2013
Disapppointed in the shameless press and the irresponsible way they have handled this. Putting out half truths to sensationalize the story.
The press should remember that they too are Canadian citizens and that they and their familites will feel the effects when we have no clean water and useless barren land. SHAME that you would call yourselves journalists when you can't be bothered to tell the whole truth.
01:49 PM on 01/10/2013
She's done a great job drawing attention to issues which have been largely ignored by both the media and non-indigenous Canadians for decades. Perhaps if there were more brave reporters willing to dig deep to uncover stories affecting Indigenous people and rural Canadians, Chief Spence never would have needed to go on a hunger strike in the first place.
11:25 AM on 01/10/2013
Im soon going to be a taxpayer no more!
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mxd89
I'm a bit sick of labels these days.
11:04 AM on 01/10/2013
"...the one independent agency whose power actually does matter -- the press."

This claims a) the press is independent and b) its power actually matters. Both are increasingly false. The press is largely owned by a handful of profit-driven giant corporations (excluding the CBC in Canada - though it is a Crown corporation) and shows its spinelessness every day... and as for mattering, more and more people distrust anything that's on the news as propaganda.

I'm no fan of Spence but I'm even less of a fan of the institutional media. http://www.mediacoop.ca/blog/dru/15493 makes far better points than I've heard on anything "mainstream".
10:49 AM on 01/10/2013
Instead of focusing on Spence and her deficiencies, I suggest you focus on the state of said press in Canada these days. Many in the press, unless your name is Milewski, are so "vanilla"{ & clueless as you put it that they need to examine their own work & motivations. As Chris Hedges has so eloquently put it the fifth estate like so many other sectors in our society has been co-opted by the corporate entity to serve their needs. The Sun Media chain is a prime example. There are so many people, even in the press, that cannot tolerate challenges to authority, even if they are unsophisticated. We saw the same with the presses dissing of the occupy movement, acting like dolts that they didn't understand what it was about. In the U.S. we have Mother Jones & Truthdig, a working press with integrity not kowtowing to the wealthy corporate powerbrokers. As for the GC, if he doesn't represent the Crown and is only there for ceremonial purposes, why have the position anyway? Get rid of it and save money. And everybody knows that Johnson is just a shill for King Stephen anyway. Wouldn't hurt him one bit to go to Victoria Island now would it?"
10:37 AM on 01/10/2013
The old expression, " too many chiefs and not enough Indians" is literally true in this case. And btw, Chief Spence really doesn't have the appearance of someone on a hunger strike.
10:08 AM on 01/10/2013
"The press can be ignorant, naive, and clueless.."

It took me awhile to find something we agreed upon. The media loves sensationalism more so than providing insightful analysis' to complex issues. Rather than acknowledging the problems within First Nations communities, which governance is certainly one of the problems, many media outlets prefer to polarize the issues.

By the way, I have little sympathy when the media who plays the victim card.
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10:06 AM on 01/10/2013
Boom goes the dynamite.
09:34 AM on 01/10/2013
The antics of Chief Spence are alienating even people who genuinely care about the mess this all is supposed to be about. She has done way, way more harm than good

Bravo Zulu to all those in the press who have worked to get the real story out.

The press should shine a VERY bright light in every corner of this woman's business life as Chief..........I think there is a tonne of dirt yet to be uncovered.
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canobserv
08:34 AM on 01/11/2013
I'm surprised the Cons haven't managed to create a TV commercial yet........perhaps they could have poopin puffins c r ap on her shoulder.......
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09:31 AM on 01/10/2013
More trash coming from a white, presumably heterosexual, male who has never experienced marginalization, disempowerment, disenfranchisement not only of his self, but of his race.

Must be nice to be at the top of the human food chain.
09:28 PM on 01/10/2013
Joke's on you, JJ's gay.
HUFFPOST COMMUNITY MODERATOR
canobserv
08:35 AM on 01/11/2013
probably why the poster said PRESUMABLY
Seamus OMalley
My micro-bio is no longer empty.
09:27 AM on 01/14/2013
Yeah, the audacity of the man to have an opinion on the matter.
08:24 AM on 01/10/2013
Well said. Her 15 minutes are up. Maybe if the publicity goes away, these publicity stunts will go away as well. She needs to go.
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tnanimation
12:06 PM on 01/10/2013
This is a protest, recognized world wide and focusing the abysmal plight of First Nation's peoples at the hands of the Canadian government. Comments and attitudes like yours and 'J.J.' are the problem. You would prefer that they (Aboriginals) just 'go away', be quiet and accept their fate. What this 'stunt' has done is galvanize attention to the problem, and unfortunately, this seems to be the only way the Native population can get their legitimate grievances addressed. One thing is sure; this 'stunt' sure has brought out the closet racists nationwide.