06/17/2013 09:19 EDT

Aishwarya Rai Is Pretty In Lime Green At Longines Event (PHOTOS)

Bollywood's Biggest Fans Club/Facebook

There's a good reason why Aishwarya Rai is called "The Most Beautiful Woman in the World."

The Bollywood starlet attended the opening of the first Longines boutique in Malaysia over the weekend, looking gorgeous in a lime green anarkali with silver embroidery and beading.

Ash, who has been a longtime spokeswoman for the Swiss watch brand (see her posing with a horse on the Longines website), posed with her fans and gave interviews to the media.

Of course, no former Miss World is satisfied with just one outfit! The 39-year-old mom changed into a chic black ensemble and straightened her wavy hair on the second day of the event.

Rai, who is fresh off a triumphant Cannes 2013, has been spotted wearing chic outfits at numerous events, including the Chime for Change concert, where she rocked a casual blazer and leather leggings and the "Cleopatra" premiere where she channeled her inner Hollywood vixen in a blue gown.

Even celebs like Jennifer Lopez are copying Ash's style!

Missing on the red carpet? Her handsome hubby actor Abhishek Bachchan and their adorable daughter, Aaradhya, who Rai-Bachchan brought with her to Cannes in May.

But enough chatter; on to the photos!

Photo gallery Aishwarya Rai At Longines Event See Gallery