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03/21/2016 12:04 EDT | Updated 03/21/2016 12:59 EDT

Pamela Anderson Channels Her '90s Self In New Missguided Campaign

Just like in the "Baywatch" days.

Pamela Anderson has still got it!

The 48-year-old Canadian-born model and actress fronts fashion retailer's Missguided's latest campaign, and she looks just like her '90s self.

In the Arvida Brystom-photographed ad, the PETA activist dons everything from bodycon dresses, sexy lace-up bodysuits and even a red swimsuit, reminiscent of her "Baywatch" days.

She also wears a pink furry hat, similar to the one she wore to the 1999 MTV VMAs, Racked points out.

"Pamela's like our Missguided spirit animal," says Missguided founder Nitin Passi in a press release, according to Racked. "She embodies our brand attitude and resonates with a large proportion of our audience who grew up in 90s."

Yes, this is Pamela Anderson in @missguided 👅 #PAMELAxMISSGUIDED #babesofmissguided

A video posted by MISSGUIDED (@missguided) on

Pam has been busy with her modelling as of late, posing nude for Paper magazine and covering the last nude issue of Playboy. She also launched a line of cruelty-free shoes in collaboration with Amélie Pichard.

You can check out the rest of the images from the Missguided campaign below:

Photo gallery Pamela Anderson Missguided Campaign See Gallery

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